Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.

IRASVA Fine Jewellery marked its seventh anniversary in June 2026, highlighting growth in omnichannel retail, e-commerce expansion, and the launch of its first laboratory-grown diamond collection.

Kirtilals has introduced a Signature Lounge at its Crosscut Road store in Coimbatore, alongside its Single Edition collection, offering a dedicated space for personalized jewellery consultations and exclusive product presentations.

Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Sagaramal Jewellers has inaugurated a new showroom at Jagdeo Path, Patna, on March 15, expanding its retail footprint in Bihar with a larger format store offering gold, diamond, and bridal jewellery collections.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

Senco Gold & Diamonds strengthens its Jharkhand footprint with a new 5,500 sq. ft. Hazaribagh store, offering signature gold, diamond and platinum collections alongside an immersive retail experience tailored to local customers.

True Diamond, one of India’s fastest-growing lab-grown diamond jewellery brands, has debuted Noida’s first-ever retail space dedicated exclusively to rings.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

GRT Jewellers has further strengthened its retail presence in South India with the launch of its 66th showroom in Vizianagaram, Andhra Pradesh. Located in the bustling Daba Garden area on MG Road, the new outlet brings the brand’s hallmark collections in gold, diamond, silver, platinum, and gemstones to the city, along with a host of inaugural offers and investment plans designed to attract both new and loyal customers